"Superior quality, relentless support, rapid responsiveness. To restore your faith in the integrity
of our profession. That change is possible
– it is closer than you think!" - OYA

OYA - Own Your Art

OYA hair color performs. Simply and beautifully. It's uncomplicated yet multi-faceted.
Developed by an international team of experts and made in the USA. Accessible, understandable,
highly functional. Synergistic and consistent. Pared down to the essentials that every colorist demands
– namely radiant, versatile, reflective color that retains the hair's integrity and shine.


KEVIN.MURPHY is a fashion focused range of salon only, professional, hair care products created by Kevin to meet his needs as an editorial hairstylist. Unsatisfied with the performance of mainstream hair products, Kevin recognized the need for weightless products that provided performance, strength and longevity to support today's ever changing looks.

Born from the same philosophy as skin care and inspired by nature's best, the KEVIN.MURPHY range of shampoos, conditioners, treatments and styling aids, is an indulgence of runway looks and natural aromatherapy catered for every hair type.
The products are made from renewable and sustainable resources whenever possible, using pure essential oils, plant extracts and natural antioxidants. All KEVIN.MURPHY hair products are sulphate and paraben free.


In 1983, the Bollati family founded Davines Group in Parma, Italy. We started as aresearch laboratory, producing high end hair and skin care products for renowned cosmetic companies worldwide. After a decade of honing our expertise, we created our own line of products exclusively for salons.

Since the beginning, we've focused on creating quality products that are scientifically engineered to work, and express our distinctive style and spirit. Quality to us means having the freedom to create the best with careful attention to and respect for our environment, using high grade, natural ingredients, and applying scientific rigor to every product. Our style is a reflection of our curiosity and openness to the world - differentcultures, customs, and people that truly inspire us, and our Italian perspective of history and art, design and fashion, culture and lifestyle because it is our heritage and who we are. We have a love of all things that reflect simplicity and harmony because their beauty is always modern. While we're in tune with today's mood, we set out to create concepts and products that are destined to become classics with their timeless appeal. We are courageously true to our feelings and our ideas. We dare to do what we believe in. Rather than conforming to the mainstream, we choose to trust our intuition and pave our own path. This allows us the freedom to develop concepts and products that are original, authentic, and emotionally connect with people. Our work is a thoughtful balance of substance and style, nature and science, people and ideas. It is what enables us to create what we call, life-enhancing projects.

22 years later, the Davines community spans 56 countries, thousands of salons and hundreds upon hundreds of passionate hairdressers. Although we continue to grow, with headquarters in Parma, Italy and New York, our roots are firmly planted in our beginnings as a family-owned research laboratory guided by the same desire for quality products with an authentic approach and timeless appeal.


Color Proof

Next Generation Color Care.
ColorProof Evolved Color Care is a complete line of professional luxury products designed exclusively for color-treated hair. These next generation formulas combine the latest innovations in ingredient technology with best-in-class ingredients to create a new standard in color care. Phenomenal Formulas, unsurpassed Color Protection.